Google has laid off around 100 employees, mainly from its design teams, according to a CNBC report. The tech giant is increasingly embedding generative AI into its search platform, which has reduced the need for traditional user interface and experience design roles. The layoffs are aimed at shifting focus toward Artificial Intelligence (AI) and relying more on automated design processes. This step is part of Google’s broader restructuring strategy, where the company says evolving technology demands new skills, making some older positions redundant. Sundar Pichai’s ‘AI-first’ vision Google’s CEO, Sundar Pichai, had already indicated that the company would make major changes, prioritizing AI. These layoffs are part of that ‘AI-first’ strategy.
Pichai recently spoke about increasing efficiency within the company and reducing unnecessary expenses.
His emphasis is that Google should now focus on core AI products and services, which will accelerate the company’s growth in the future. In January 2022, Google cut 12,000 jobs In the last two years, Google has taken several steps to increase efficiency. Earlier in September 2022, Pichai had said that he wanted Google to become 20% more efficient. After this, in January 2022, Google cut 12,000 jobs. Google has taken the step of layoffs again, due to its AI competitors like OpenAI, which are launching new products. These products could affect Google’s search business. In May 2024, Google cut 200 jobs from its core team Additionally, in Wednesday’s meeting, Pichai explained the meaning of the word ‘Googliness’, stating that employees are needed to update the modern Google. According to reports, in May 2024, as part of cost-cutting for the restructuring process, Google cut 200 jobs from its core team. In addition, some jobs were transferred abroad.
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